As a business owner in the UK, you will find many advantages when you add your site to the GR directory. Unlike a search engine, that uses keywords to locate webpages, a directory groups business listings by category making them easier to find.
This helps to drive more traffic to your website. Oddly enough, it also helps to improve your rankings within search engine results by creating essential back links that help to make your site look more relevant to the search engine bots.